Privacy Policy

Alexander Financial Management Privacy Policy

Alexander Financial Management are committed to protecting your privacy. This policy statement, together with any document referred to within, sets out the basis on which we will use the personal information you supply to us directly yourself or supplied to us by a third party. Alexander Financial Management is responsible for the processing of the personal information you supply and is registered with the Information Commissioners Office under the UK Data Protection Act 1998, registration number ZA115123.

What information do we collect?

To arrange a mortgage, loan, or other plan or service for you, we will need to collect a wide range of personal data and financial-related information. Our UK-based team will only collect information that is pertinent to the service we provide and will hold this information only for as long as necessary.
We will also collect credit or debit card details to make payments for Alexander Financial Management services and to pass them to relevant parties such as lenders and surveyors. This information will not be retained after payment has been made.

We will retain and process your personal information based on our ‘Terms of Business’ contract with you, our statutory and legal obligations, our regulatory requirements, and our legitimate business interests.

How is the information collected?

We collect information via a variety of means which include website forms, telephone calls, email, text messages, social media, post, fax, and face-to-face meetings. We may also monitor and record our telephone conversations with you.

The information may be collected directly by Alexander Financial Management and its staff or from third parties to whom you have agreed may pass your personal information to Alexander Financial Management.

How is the information used?

Alexander Financial Management will use personal data received to process your request for a mortgage, loan or other plan or service on your behalf. You may advise us at any time should you no longer wish us to use your data.

We will use the information in several ways to improve how we support our customers, which includes but is not limited to:

  •  Letting you know about changes to our products and services.
  •  Confirmation of your identity.
  •  Training of our staff and fraud Investigation and prevention.
  •  Confirmation of the documents and information you provide to us.
  •  Keeping our records up to date and complying with regulatory and legal obligations.
  •  Administration and review of the mortgages, finance, and products we have arranged for you.
  •  Helping us to assess your needs for protection plans in connection with your borrowing.
  •  Conducting surveys to help us improve our service.

Who will your information be shared with?

To arrange a mortgage, loan, or other plan or service we will need to share your personal data with relevant third parties. These third parties include mortgage lenders, product providers, surveyors, solicitors, and other parties that relate to your applications.

When we proceed with a mortgage, loan, or other plan or service for you and your data is shared with a lender or provider, we recommend you also read their Privacy Notice in conjunction with ours. This can be found on the lenders’ or providers’ website or our central page here: 

As an Appointed Representative of Connect IFA Ltd, information about yourself will be shared with Connect IFA Ltd which is our Network. Connect IFA Ltd assists us with processing your application as well as for compliance oversight purposes.

If your request for services has come from an introducer of business to Alexander Financial Management, we may share limited information with the introducer for the purposes of keeping them informed as to how your application is progressing.

We use third-party software systems including cloud-based storage, to help us to manage mortgage, loan, and product applications and to process and verify the personal information you supply to us. All software suppliers store any data in the UK and are subject to UK regulations including the UK Data Protection Regulations and are obliged to keep your details securely and use them only to fulfil the contracted service.


We will seek your explicit consent to provide you with general market news and updates and to inform you of any products and services offered by Alexander Financial Management and its associated companies that are not connected with your specific mortgage, loan, or other plan or service. If you use a service offered by Alexander Financial Management, you will not automatically be opted into marketing without your consent. We will not
provide your personal data to any unconnected third party in connection with marketing.

We will obtain explicit consent from you either verbally, via our website, or via meetings face-to-face including shows and events, by email, or by completion of a consent form and will keep a record of your consent.

Marketing may include emails, telephone calls, Social-Media, and postal marketing. You can advise us of your preferences on how you would like us to provide marketing and the marketing content that is of most interest to you. You may update your preferences at any time, and you may also withdraw your consent at any time.

Changes to our Privacy Policy

It may be necessary to update this privacy policy from time to time to meet legal, regulatory, and commercial requirements. Please visit this page from time to time and take note of any changes. Any personal data collected prior to any change will not be affected by the change without your permission.
On the 25th of May 2018, The Data Protection Act 1998 was superseded by The Data Protection Act 2018 supplemented by GDPR. This Privacy Notice sets out most of your rights under the new act but may be updated further if regulation changes in the future.

Changes of ownership

Alexander Financial Management may from time to time sell or transfer the control of the company. Any personal data supplied by you where relevant to the part of the business being sold or transferred will be transferred to the new owner or controlling party and will continue to be used under the terms of this policy for the purposes that the personal data was originally supplied to us.


You have a right to access any personal information we hold about you. To request access or for any questions about this privacy policy please contact: 36 Heol Goffa, Llanelli, Carmarthenshire SA15 3NB
Tel: 0779 900 4172 Em:

NB: Alexander Financial Management which is a trading style of Alexander Financial Management Ltd is an appointed representative (AR) of Connect IFA Ltd, 39 Station Lane, Hornchurch, Essex RM12 6JL, who is authorised and regulated by the Financial Conduct Authority (FCA). Connect IFA Ltd.’s firm reference number is 441505 

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